ESPID, Leipzig

The Task

Response installed an innovative technology invented and created by Response engineers called Reveal.

The Solution

An 85” LED monitor was adapted to render any display content unviewable to the human eye.

Delegates were invited to wear polaroid glasses which allowed delegates to view content denied to other delegates and thereby generating great curiosity and amazement. Our clients cleverly framed the Reveal monitor within a campaign narrative around doors opening and closing with content simulating doors opening and physically encased around a door frame.

This innovative application of existing technology allows our clients to show content to an exclusive group of delegates and create curiosity around an exhibition stand as delegates seek to view content hidden to them.